Project 04: Developing a Logo

My first round of trying to design a logo didn't go so well:

Yikes

I drew the frosting shape based on the picture of a cupcake I found on the internet, but it just looks like a blob. As for the type on the bottom logo, I thought it was a cool idea but I just couldn't execute it properly.

Now here are some of my final stages of making a logo:

I knew I needed a more polished cupcake if I was going to do a silhouette, so I just started creating a more detailed version of it (top left logo) just so I could see if it looked right. Then, I filled the entire cupcake shape with a single color and gave it a blue background (top right). I thought it looked simple and minimalistic, which is great, but I wanted it to be a little more fun. My final edit was to add a scalloped border around the circle and change the color palette (bottom).

I'm really happy on how it turned out. I was thinking that since the cupcake symbol is so striking the logo could stand on its own without the company name on there and still be recognized for that company.

Marie Antoinette

I've been obsessed with Marie Antoinette since elementary school. Whenever we had a class project to do on a famous person in history I always chose her. I know Marie Antoinette's birthday and death day by heart, and I own several biographies about her life. So, obviously, Sofia Coppola's Marie Antoinette became my favorite movie ever.

I loved the creamy pastel color theme and I loved the costumes, but most of all I loved the title graphics they used, designed by Peter Miles:

Project 03

Disintigration

Diffusion

Re-Collection

These are some of my sketches for Project 3. It was very tedious and took a long time, but I think showing the difference between the different "forces" on the original symbol helped me come up with even more formations than I would have thought of if I was just moving the shapes 

around with no direction.

Here's my final symbol and how I used color:

Monochromatic

I'm only showing the monochromatic color palette because I think those were the ones that turned out the best.

I Like Color

I like color. Like a lot. I make most of my purchases based on that thing's color. I eat things because they're pretty to look at. Color in advertising is no exception, especially when it comes to this advertisement for the French festival "Printemps de Pérouges" by the Brand Designer Graphéine:

Everything about this is just so great. The paper fruits' minimalist design makes them look like they were digitally created, which I thought they were at first glance. And don't get me started on those colors. The color palette is absolutely perfect for spring/summer weather, and it makes me want to drink some lemonade.

Project 02

I'm not completely sure why, but for some reason Project 2 was very difficult for me. I think it may be because I'm pretty confident when working with Illustrator or InDesign but I've never really had much practice with Photoshop. It took a very long time to figure out what all the buttons meant and how layers worked; it was all just so foreign. Once I got a slight grasp of Photoshop, though, I slowly but surely created my poster:

I'm actually pretty proud on how it turned out! I got their reflections to show up! In space! I didn't create this image to really represent anything, I guess it's just abstract.

Now, the poster on the other hand, was easy to make, but...I just don't like how it turned out:

First of all, my image doesn't make sense for the cover of The Time Machine. But it was really the only novel even remotely relating to my poster, so oh well. Second of all, I just really think it could be more interesting. I'm not really digging the stark lines between the blocks of black and the galaxy background; I wish I could have made them fade into each other somehow, to make it more fluid.

Lisa Frank

I thought I would start out my blog with a bit of nostalgia:

Lisa Frank has dominated school supplies since the 80's. The company showcases its designs on everything from trapper keepers to even backpacks, and its no wonder this kind of design concept is what determines who in a kindergarten class is the coolest (they obviously they had the prettiest folders in the class). I remember feeling superiority over my classmates because I had a sparkly-purple Lisa Frank lunch box; I was the only girl in my class who had it, and that made me better.

Even though most Lisa Frank designs look like a designer said "Hey! My eyes aren't bleeding enough! This needs way more neon pink!", their prismatic color palettes and cartoony illustrations just seem to work for some reason. You don't see anything even remotely similar to Lisa Frank designs on the market, and their ability to be  immediately recognized by most people seems to be how the company has been so steadily successful for the past 30 years.