I like color. Like a lot. I make most of my purchases based on that thing's color. I eat things because they're pretty to look at. Color in advertising is no exception, especially when it comes to this advertisement for the French festival "Printemps de Pérouges" by the Brand Designer Graphéine:
Everything about this is just so great. The paper fruits' minimalist design makes them look like they were digitally created, which I thought they were at first glance. And don't get me started on those colors. The color palette is absolutely perfect for spring/summer weather, and it makes me want to drink some lemonade.
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